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Mulan was not a hit with Disney fans. So, the streaming service decided to make it available for free on Disney Plus. This comes after the movie cost subscribers $30 on top of the monthly subscription. The live-action remake of the 1998 animated movie finally premiered in September.
Earlier this year, the movie hit a roadblock with the coronavirus pandemic. It was initially set to premiere in March but was postponed until the fall. At the time, it was available for $29.99, on top of the monthly subscription. On Friday, December 4, Disney Plus announced in an email to subscribers that it’s now available for free.
Apparently, subscribers didn’t want to pay the hefty price tag.
Mulan now available for free on Disney+ after costing $29.99
The streaming service announced the change in an email to its subscribers on Friday. Mulan was released on Disney+ in September after being pushed from March to July. But most of its subscribers didn’t want to pay the hefty price tag. They didn’t think it was fair to pay movie ticket prices to watch a movie at home. Disney has since realized its mistake.
“Now included with your Disney+ subscription, Mulan is a legendary pick for your next movie night,” the email read.
However, fans shouldn’t get used to this. Before Mulan’s release on Disney+, Disney CEO Bob Chapek said that releasing the feature film would be a one-time solution due to theaters remaining closed amid the ongoing COVID-19 outbreak. This means that no other new movie releases will premiere on the streaming service anytime soon. Mulan will be the first and last movie release to take place on the platform.
Every Warner Brothers 2021 movie will be on HBO Max and in theaters
This change with Disney Plus came just one day after Warner Brothers announced that the 2021 slate will be made available with a subscription on HBO Max alongside the movies’ theatrical releases. Highly anticipated new movies like Dune, Matrix 4, and Suicide Squad 2 will be available to stream at home for one month. This decision was made due to the constant release delays due to the ongoing coronavirus pandemic.
“We’re living in unprecedented times,” WarnerMedia chair and CEO Ann Sarnoff said in a statement on Thursday, December 3. She added that the current situation has called “for creative solutions, including this new initiative for the Warner Bros. Pictures Group.”
“No one wants films back on the big screen more than we do,” Sarnoff continued in her statement. “We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. Will likely operate at reduced capacity throughout 2021.”
But Sarnoff does think this move is a “win-win for film lovers and exhibitors,” she added that “we’re extremely grateful for our filmmaking partners for working with us on this innovative response to these circumstances.”
Mulan might have been a flop for Disney. But it did find success back in July when it released the blockbuster musical Hamilton, which was originally scheduled to debut in theaters in 2021. What are your thoughts? Are you excited to watch Mulan for free on Disney Plus? Sound off below.