David Hogg Wants To Go Up Against Mike Lindell’s MyPillow

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Chanel Adams

Chanel Adams is addicted to reality TV. She's been writing about entertainment and pop culture since 2006-07. When she's not writing about TV topics, she creates dynamic blog posts and long-form content for eCommerce and SaaS businesses.

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David Hogg is feeling ambitious. The Parkland survivor revealed that he wants to start his own pillow company. He wants to go up against Mike Lindell’s MyPillow. On Thursday, February 4, he declared a “pillow fight” on Twitter. He announced that he’s creating a company alongside progressive tech entrepreneur William LeGate.

They want to go up against conservative MyPillow CEO Mike Lindell. The staunch pro-Trump supporter has been loud about voter fraud allegations. Last month, Lindell showed up at the White House to help Trump stay in office. However, that did not work and Joe Biden is now the 46th President of the United States.

David Hogg declares a “pillow fight”

Per The Hill, the March for Our Lives co-founder tweeted on Thursday that he’s launching a pillow company that will compete against MyPillow.

“Mike the ‘my pillow guy’ is commenting on his soon too [sic] be progressive competition in the form of a progressive pillow company @williamlegate and I are starting,” Hogg tweeted. “This pillow fight just got very real @williamlegate.”

The gun-control activist said that LeGate “and I can and will run a better business and make a better product all with more happy staff than Mike the pillow guy while creating US-based Union jobs and helping people.” However, Hogg’s future company will be advisory so he can focus on his studies. He currently attends Harvard University.

Mike the “my pillow guy” is commenting on his soon too be progressive competition in the form of a progressive pillow company @williamlegate and I are starting.

This pillow fight just got very real @williamlegate https://t.co/jSNrUit1ZB

— David Hogg 🟧 (@davidhogg111) February 4, 2021

In a follow-up tweet, Hogg revealed that their company would sell union-made products. It would also support progressive causes and “not attempt a white supremacist overthrow of the United States government.” Axios asked Lindell about Hogg’s tweet and he welcomed the friendly competition.

Key parts of the company

-Union made in America to create good jobs that support American families.
-Have an emphasis on supporting progressive causes
-Not attempt a white supremacist overthrow of the United States government

So you can sleep at night 😌

— David Hogg 🟧 (@davidhogg111) February 4, 2021

“Good for them,” Lindell stated. “Nothing wrong with competition that does not infringe on someone’s patent.”

Mike Lindell banned from Twitter

Earlier this week, Twitter banned Mike Lindell after he posted several tweets criticizing CEO Jack Dorsey. He also doubled down on the claims of voter fraud. On Tuesday, February 2, Lindell made an appearance on conservative news station Newsmax. The tumultuous interview caused host Bob Sellers to walk off camera.

Both news anchors tried to refute Lindell’s claims about the 2020 election. But he didn’t back down. Later, Sellers claimed that he would have handled the interview differently. In the meantime, the Department of Justice found no evidence to support Lindell’s claims about Dominion Voting Systems or voter fraud.

MyPillow is no longer America’s favorite pillow

In his series of tweets, David Hogg also added that he and LeGate hope to “sell $1 million of product within our first year.” They plan to launch the company within six months. This comes after the MyPillow company is falling apart. Amazon, Bed, Bath and Beyond, Costco, Kohl’s, and Wayfair are among the retailers who pulled the plug on the brand.

Also, the brand is no longer available on home shopping channels like ShopHQ, HSN, and QVC. Industry experts told Business Insider that this could hurt the MyPillow brand and place pressure on direct sales businesses. Lindell blames “cancel culture” for his crumbling business. He’s not worried about losing partnerships.

Walmart continues to sell MyPillow, despite having one-star reviews. What are your thoughts on this pillow fight? Sound off below in the comments.